Be the first and last stop: Rethinking search strategies for SEA consumers

Consumers in Southeast Asia (SEA) use search throughout their customer journeys from research to purchase, both online and offline. New data reveals that search drives value in more ways than one, impacting brand metrics and offline sales. Is your brand getting the most out of search? Across APAC, more and more consumers are gaining access […]

The Importance of SEO for Your Business Now & In the Future

Consumers today live in a digital world. According to Accenture, an estimated 94% of B2B buyers say that they search online before making a purchase. Brands that do not take the initiative to leverage and understand the importance of SEO will be left behind and miss out on a great deal of value they could […]

The evolution of Search

Google’s anniversary got me thinking about how much Search has evolved since its inception in 1998. From the very beginning, our mission has been to “organize the world’s information and make it universally accessible and useful.” This goal was ambitious. At the time, the web consisted of 25 million web pages, which is equivalent to […]

Inside Google Marketing: 3 ways we think about SEO

We as a company spend a lot of time thinking about search engine optimization, or SEO. No small wonder, given that search is at the core of our business. Of course, there are plenty of other ways to drive traffic to your website. Paid media, social posts, and display advertising are just a few. But, […]

10 digital marketing predictions for 2019

Mobile experience, online video, digital transformation, partnerships, chatbots, and omni-channel are just some of the topics that will be trending in the next 12 months. What other industry disruptions and developments will impact on digital marketing strategies in EMEA in 2019? We spoke to experts across the region to find out. Multi-channel will grow into […]

A Case Study of Winning in Local SEO

Every Local SEO project is different, which means you can’t run from an SEO checklist, fix the issues, and move onto the next client. In Local SEO you are dealing with two sets of algos, Organic and Maps; and maps can be fairly tricky because this runs out of multiple data sets and what Annabot […]

Google now rolling out podcast results in search

At Google I/O, we briefly heard about Google promising to bring podcasts directly to the search results screen. We also heard this was coming a few months ago. Well, it is now rolling out, and I can personally see it myself in the mobile and desktop search results. Zack Reneau-Wedeen, founder and head of product […]

A Local SEO Citation You Never Knew You Had

When it comes to building citations, most local SEO’s will either build them from a list, starting with aggregator’s and move onto more niche local sites, or you can use a submission service to take care of this for you. The pain point with local business citations begins when the business makes a change relating […]

Get Effective Lead Generation with 4 Easy Content Hacks

Imagine logging onto Google Analytics to excitedly find out you have received thousands of hits this week. Then, logging onto your back-end system to realize that out of the thousands of visitors, less than expected converted to buyers. All of that excitement goes away in the blink of an eye as you are left asking […]

E-Commerce KPI Study: There’s (Finally) a Benchmark for That

Being a digital marketer, I spend my day knee-deep in data. The time I don’t spend analysing it, I spend explaining its significance to a client or junior colleague or arguing its significance with a client or senior colleague. But after many debates over the importance of bounce rate, time on site, mobile conversion rate […]