Nearly 60% prefer PC to smartphones for local search survey finds, but there’s a catch

If your operating assumption about local search is that Google lookups on smartphones dominate traffic, you wouldn’t be alone. But now comes a new consumer survey (n=500 U.S. adults) from Ignite Visibility that presents a number findings that appear to upend the conventional wisdom about local search. Some surprising findings. Some of these seemingly contrarian […]

Nearly 60% prefer PC to smartphones for local search survey finds, but there’s a catch

If your operating assumption about local search is that Google lookups on smartphones dominate traffic, you wouldn’t be alone. But now comes a new consumer survey (n=500 U.S. adults) from Ignite Visibility that presents a number findings that appear to upend the conventional wisdom about local search. Some surprising findings. Some of these seemingly contrarian […]

Nextdoor’s ‘Local Deals’ ads let SMBs target specific neighborhoods

Nextdoor is launching a new ad product called “Local Deals.” While the company has shown ads from local businesses for some time those have come largely through partners; this is the first broad-based self-service offering for small businesses (SMBs) on the site. Simple ad creation. In order to set up a Local Deal, SMBs need […]

5 Content Marketing Ideas for November 2019

Content marketing can be as serious as addressing an epidemic such as diabetes or as playful as games and puzzles. But in all of its forms, content marketing is one of the best ways to engage customers and create a bond that could lead to repeat sales. When your company gives someone something of value, […]

Google is aware of sites hosted on another’s subdomain

Google has stated that hosting content in a subdomain or subfolder of another entity’s site is not against its guidelines, but that it is improving its systems to recognize that content and treat it accordingly. The statement was delivered via the Google Webmasters Twitter account on August 14. The tweet. “We’ve been asked if third-parties […]

Location Data Strategies to Improve Customer Experiences

Accurate, contextual location data is essential to providing customers with a compelling marketing experience. In fact, knowing where your customers are, how to reach them and understanding their needs in those moments can be the difference between campaign success and failure. The majority of consumers are more likely to purchase from a company that offers […]

Why we need to fight fake reviews

I have a growing concern about fake online content. Last year, I wrote an article about eight different types of fake content and how the epidemic would hurt local search. It seems the problem is continuing to get worse, much worse. Perhaps the most outrageous example of fake online content in the past year is […]

SEO Checklist for Website Redesigns and Replatforms

Major website redesigns and replatforms can kill organic search traffic. Use this checklist to minimize the impact. Strategy, Development Involve SEO staff from the beginning to ensure that the strategy does not hurt overall rankings. For example, an approach that focuses only on content that converts immediately (product page descriptions) and removes higher-funnel article content […]

Be the first and last stop: Rethinking search strategies for SEA consumers

Consumers in Southeast Asia (SEA) use search throughout their customer journeys from research to purchase, both online and offline. New data reveals that search drives value in more ways than one, impacting brand metrics and offline sales. Is your brand getting the most out of search? Across APAC, more and more consumers are gaining access […]

The Importance of SEO for Your Business Now & In the Future

Consumers today live in a digital world. According to Accenture, an estimated 94% of B2B buyers say that they search online before making a purchase. Brands that do not take the initiative to leverage and understand the importance of SEO will be left behind and miss out on a great deal of value they could […]